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Why Mobile Advertising

Stop and think…Which companies advertise on billboards?  Large companies with huge advertising budgets.  Why do they spend hundreds of millions of dollars on billboard advertising?  Because they really work!  They reach thousands of consumers and they can not be turned off.  Why don’t more companies utilize billboard advertising?  COST!  Traditional billboards can cost thousands of dollars monthly.

Now, imagine a billboard that is a fraction of the cost of the traditional one…one that is npic_1.jpgot stationary but moves throughout traffic grabbing the attention of drivers, passengers and pedestrians.  This billboard is mobile and is available to YOU for as little as $33 per week!  We have all seen mobile billboard trucks and trailers, but what about a billboard that goes to where people both live and work?  A billboard that literally drives your full message home because Did You See Me mobile ads are driven by people doing their normal daily activities.  Did You See Me advertisements can reach consumers at the shopping mall, grocery store, gas station, baseball park, school, beach…the possibilities are endless.

Most people today are working more and driving more…they have less time to read newspapers, watch television, clip coupons, and sort through direct mailings.  How do companies reach these busy people?  Take your message to where they live and work through mobile advertising.

Edison Media Research
 

“Americans are spending more time away from home in their cars. U.S. Census data indicate commute times are up in every U.S. market by nearly 14%. With over two hours of daily time spent in-car, the media plan impact of out-of-home and radio advertising can be significant”  2003 Arbitron Inc./Edison Media Research

The Washington Post
 

“Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers, especially the lucrative 25-35 year old demographic. They are out and about… It has really segregated the market and forced advertisers to look at creative solutions.” Caroline E. Mayer, The Washington Post

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